Reference

• Body copy = Primary text that appears above an ad's image
• Creative copy = Words that appear on the ad's image
• Headline copy = Text that appears in big, bold letters below an ad's image
• Social proof = Text that appears below the headline

Character Limits

Every channel has its own character limits.

When we write ad copy across channels, we save time by writing copy for the platform with the most restrictions. For example, 150 characters max for the body copy, so it can be used for both Facebook and LinkedIn.

LinkedIn — Sponsored Content

Headline: 70 characters

Body: 150 characters

LinkedIn — Text-Ads

Headline: 25 characters

Body: 75 characters

Facebook:

Headline: 40 characters

Body:

• We keep the character count to 140 if we intend to use the same copy for LinkedIn & Twitter