[Company]: Customer Personas

Part 1a

In the table below, list 3 to 5 personas for your product.

If your company already has customers, go through your top 100. Look for patterns and trends, and then bucket your customers into groups based on this data. Each group should get its own persona.
If your company doesn’t already have customers, brainstorm 3-5 potential personas for your product. Think about the major pain points your product solves and what groups of people would benefit most from it.

Write a brief description for each persona. We’ve included one example as a reference.

Name	Description	JTBD	Urgency	Agency	Ability
The Side Hustler [Example]	Early career professionals who pursue independent, part-time work on top of their full-time jobs. They are thrifty and entrepreneurial but struggle with tracking their freelance income/expenses.	A cheap easy way to document and organize their income and expenses on both mobile and desktop.	Medium	Medium	High
Small Business Owners

Part 1b

Next to each persona, write out your product's JTBD. Then, rate the persona in terms of urgency, agency, and ability. Order your personas based on how urgently you believe they'll want your product.‌ We’ll focus on these top personas throughout the rest of the course.

Part 2: Detailed persona profile

For your top 2 personas, create a detailed persona using this template.