| OVERVIEW |
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| Founding Year |
2012 |
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| Founder |
Eran Zinman, Eran Kampf, Roy Mann |
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| CEO |
Eran Zinman, Roy Mann |
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| Location(s) |
10: Tel Aviv, London, Chicago, Denver, NY, San Francisco, Miami, Tokyo, Sao Paulo, Sydney |
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| Employees |
621 |
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| Investors/funding |
June 2021 IPO |
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| Revenue |
$161 million (2020) |
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| Customers |
128,000 |
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| BRAND |
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| Voice |
Casual |
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| Language |
A little technical (familiar audiences) |
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| Notes |
Friendly, personable. More humor on social media. |
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| PRODUCT |
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| Competitor Type |
Direct |
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| Key Feature #1 |
Visual, customizable interface with multiple data views: Gantt, Kanban, etc. |
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| Key Feature #2 |
Integrates with 40+ tools. Customizable automations. |
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| Key Feature #3 |
Workdocs where team members can collaborate. |
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| How We Win |
[A brief assessment of your competitor's weaknesses compared to your company] |
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| MARKET |
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| Industry/Vertical |
B2B, SaaS |
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| Problem(s) |
Poor communication and disorganization because of decentralized information |
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| Customers |
Knowledge workers; remote teams; companies in tech, hospitality, education, etc. |
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| Age(s) |
Mostly 21+ |
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| Location(s) |
Worldwide |
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| Notable Customers |
Uber, Hulu, Adobe, Wix, Unilever |
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| MODEL |
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| Pricing Plans |
3 set plans, but also offers custom enterprise plans |
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| Lowest-tier Price |
Free individual plan |
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| Mid-tier Price |
$10/month (Standard) |
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| Highest-tier Price |
$16/month (Pro) |
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| Additional Perks |
14-day free trial |
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| SEO/CONTENT |
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| Branded Search Volume |
16,000 |
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| Organic Keywords |
87,168 |
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| Notable Organic Keywords |
project planner, project management, project management examples, task tracker, meeting notes, wbs, management books |
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| Paid Keywords |
14,050 |
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| Notable Paid Keywords |
asana, trello, airtable, word document, wrike, crm, work from home, project management, project management software |
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| Organic Traffic |
128,000/month |
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| Backlinks |
769K |
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| Referring Domains |
27.7K |
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| Top Blog Post #1 |
https://monday.com/blog/project-management/guide-to-project-management/ |
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| Top Blog Post #2 |
https://monday.com/blog/project-management/the-complete-project-management-software-list/ |
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| Top Blog Post #3 |
https://monday.com/blog/project-management/kpi-meaning/ |
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| SOCIAL MEDIA |
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| Active Platforms |
YouTube, Facebook, Twitter, Instagram, LinkedIn |
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| Facebook Followers |
353,458 |
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| Instagram Followers |
65,200 |
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| YouTube Subscribers |
42,800 |
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| Twitter Followers |
13,800 |
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| Influencers Featured |
None |
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| Hashtags |
None |
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| Popular Post #1 |
https://www.youtube.com/watch?v=8ELpzmNeS4M |
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| Popular Post #2 |
https://www.instagram.com/p/CSMdzuBLcXg/ |
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| Popular Post #3 |
https://www.instagram.com/p/CRjloKDtoOZ/ |
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| Notes |
Looks like most engagement on YouTube and Instagram |
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