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Instructions: Use the information collected from your market and customer research to complete this profile.

Who

• Who are your ideal customers? Briefly describe each customer persona.

Problems

• What is the main JTBD?
• What are the functional aspects of the job?
• What are the emotional aspects of the job?

Motivation

• Why are they motivated to solve this problem?
• How does solving this problem benefit them?

Urgency

• How quickly do users want to solve this problem when it appears? Can they afford to wait a week, a month, etc. to find a solution, or not at all?

Buying Power

• What resources do users typically have to solve their problem?

Constraints

• What constraints do users face in solving their problem? For example:
  • Are current solutions typically expensive?
  • Does solving the problem require a lot of technical expertise?

Availability of Alternative Solutions

• How many other solutions (competitors) exist?
• Do other products adequately solve the problem?