| BEFORE REVIEW | DURING REVIEW | AFTER REVIEW | |||||
|---|---|---|---|---|---|---|---|
| Task name | Capitalize first word of subject line, lowercase rest | Send to yourself in Gmail to sanity-check that it doesn't look spammy in the inbox | Check for spelling/punctuation | Make sure the email doesn't read like spam or too salesy | Make any revisions | Finalize second pass | Send! |
| Example client 1 | Done | Done | Done | Done | Done | Done | Done |