• December 27
  • English Tier 2 — Free
    • Stop targeting Indonesia
  • English Tier 2 — Responsiveness
    • Stop targeting Brazil
  • English Tier 1 — Interests: Drip Campaigns + Save Time
    • Exclude
      • Tel Aviv
      • Central District
      • British Columbia
      • Victoria Australia
      • New South Wales
  • English Tier 1 — Interests: Drip Campaigns + Free
    • Exclude
      • Victoria Australia
      • Ontario
• December 28
  • Change optimization to Viewed Content
• 1/1/2018
  • Add SDR and Recruiter lookalikes
• 1/3/2018
  • Exclude US from drip campaigns
  • Turn on lookalikes
  • Turn off primary campaign
• 1/15/2018
  • Added new lookalikes
  • Changed budgets for the week to spend 4.5K
• 1/18/2018
  • Turned off low performing adsets and funnelled money into higher-performing
• 2/5/2018
  • Kill poor performing adsets and double budgets