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Hey 👋 below is sneak peak at some of the hook types that are performing best for our agency clients right now. We hope it sparks new ideas to fuel your ad creative experimentation efforts. That said, if you’d rather work with our team directly to scale up your paid marketing engine, we’d love to chat. ****You can book a free strategy call here.

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• Drop an object into frame abruptly (phone, lotion bottle, receipts).

• Show a chaotic scene that immediately cuts to a calm one.

• Use lo-fi UGC, messy desk shots, ugly lighting to stand out in polished feeds. | | Curiosity Gap | Creates intrigue | Hidden benefit angle (“Most people miss this advantage.”) | • Blur the product for the first 2 seconds.

• Start with: “Nobody talks about THIS…”

• Hide part of the screen with a censor bar or blur.

• Show the “after” result first, then rewind (“How did I do this?”).

• Use a hook card: “The trick 90% of people skip.” | | Problem-Agitate | Highlights pain | Pain-relief / urgent fix angle (“You’re losing money because of X.”) | • Act out the frustration dramatically (scrolling chaos, messy workflow, tossing phone).

• Use text overlays like: “If this happens to you…”

• Close-up on the exact problem (eye bags, cracked screen, frozen app).

• Hard cuts of repeated frustration moments.

• Split screen: “Life with the problem / life after fixing it.” | | Social Proof | Leverages trust | Credibility / momentum angle (“Thousands already switched.”) | • Rapid-fire montage of real reviews, tweets, screenshots.• Creator reacts to glowing testimonial (“Okay this convinced me”).

• On-screen: “10,000+ people use this.”

• Show badges (“As seen in…”) or logos.

• Side-by-side: product demo + review text floating above. | | Us vs. Them | Forces comparison | Differentiation angle (“Why this is 10x better than alternatives.”) | • Literal comparison table (“Them vs Us”).

• Creator holds two products and compares features live.

• Split-screen before/after transformation.

• Overhead shot: messy old method vs clean new workflow.

• Highlight cost difference visually ($300/mo vs $29/mo). | | Contrarian | Challenges beliefs | New opportunity angle (“Everyone is doing X wrong — here’s the new playbook.”) | • Start with: “Stop doing X.”

• Show destroying/crossing out old method.

• Myth vs fact animations.

• Creator rant: “You’ve been lied to…”

• Overlay claim: “This surprised me…” and then reveal the insight. | | Persona Callout | Calls out identity | Identity-based angle (“Finally, a tool built for founders with ADHD.”) | • Text on screen: “If you’re a busy founder / designer / mom / etc…”

• Show niche props that instantly signal identity.

• Creator points into camera: “Yes YOU.”

• Act out hyper-relatable situations for the persona.

• Use tone and visuals that directly match the niche (ADHD-style chaotic cuts, for example). | | Authority | Leans on expertise | Expert validation angle (“Built by a doctor / scientist / ex-Facebook PM.”) | • Show credentials on screen (titles, degrees, ex-company logos).

• Film in expert setting (lab, office, clinic).

• Open with: “I’ve tested every solution and this is the best.”

• Use charts, graphs, data visuals.

• Calm, confident delivery with clean lighting. | | POV | Immerses user in moment | Lifestyle/outcome angle (“Here’s how your life looks with this.”) | • Text overlay: “POV: You finally fixed your sleep.”

• First-person camera: hands interacting with product.

• Follow a morning/night routine with product integrated.

• Experience POV: walking into office, opening package, using app.

• Use ASMR / sensory shots for immersion. | | Listicle | Structured promise | Benefit-heavy angle (“3 reasons this saves you 10 hours/week.”) | • Start with a bold numbered list: “3 Reasons You Need This Tool.”

• Use on-screen countdown (3 → 2 → 1).

• Creator reads reasons directly to camera.

• Use B-roll + text overlays for each reason.

• Quick slide deck style: each “reason” gets its own mini-card. |