This document covers who we’ll be emailing, how we’re getting their emails, and what our initial tests will look like. We can scale up if we see success.
People who have indicated interest in premium dog products. Specifically, there are two main audiences we’ll be starting with:
We’ve written a scraper to programmatically go through their Slack channel and pull the emails for the owners from each profile. Here is an initial list. First tab.Demand Curve Note: above would be a link to a spreadsheet with the list of emails; we've removed it from this example doc.
We’ve joined the Google group and exported the list of participants from the “Members” section of the admin panel.
Start by sending LinkedIn InMail. You’re going to send 10 inMails, total, to start.
You’ll have to purchase a Premium subscription to do this. You only get a fixed number of InMails per month, but it looks like you can purchase more if you run out.
At the same time, try cold-emailing people directly. You’re going to send 10 emails, total, to start.
When you send cold emails, you may want to comply with CAN-SPAM rules, which govern cold emailing in the United States.
Complying with CAN-SPAM tends to hurt conversion, since it makes cold emails follow a similar format and people will instinctively screen them out. But we leave that choice up to you.
Consult a lawyer if you want definite legal advice (we can’t offer it), but they would recommend following these guidelines at a minimum: