| Title of Article | Create Open Graph tags | Publish on company blog | Promote via company newsletter | Promote via social channels | Promote via (owned) communities | Reach out to industry newsletters | Reach out to websites/blogs | Reach out to influencers | Post on online forums & communities |
| Top dog food brands of 2015 | Done | Done | Done | Done | Done | In progress | In progress | In progress | In progress |