Landing Page Cheatsheet
Landing Page Template

Part 1: Navigation Bar

The more pathways you give someone to leave your landing page and funnel, the more likely they will not convert.

Some of our highest-converting landing pages have Navbars with just the company logo on one side and a button with the call-to-action on the other.

But if there are critical pages you can link to (like pricing or demos) then you can include them.

Directions:

Create 1-2 variations of your Navbar in the table below
- Your CTA should be the rightmost option
- Use 0 - 2 links to the left of your CTA

Navbar:	Link 1	CTA
Example:	Sign In	Get started
1.
1.

Part 2a: Hero Copy

Your hero section contains the elements that are “above the fold,” including your header, subheader, CTA, and imagery.

Crafting your header

Directions

Remember those Problems/Implications/Solutions/Benefits columns from the Value Props project? This is where they come in hand.

Step 1: Set Up

1.1 — Open up your value props exercise. Identify the 2-3 most painful problems.

Step 2: Headers

2.1 — Match that problem with a solution.

2.2 — Make it actionable