Brand: Content Creator Guidelines and Video Talking Points
Brand bio:
Deliverables
- Describe project expectations and scope of work
- Specify number of video assets and different openers required
Key talking points:
- List the specific value props you want the creator to focus on in the content
Storyboard:
- Define the situation → When and where is your product used? Who is your product supposed to help?
- State the problem → What problem(s) does your product solve?
- Explain the process → How does your product work? What does it do?
- Show the solution → What results should the customer expect from the product? How does the product make their life better?
Content guidelines
- List any do's and don'ts you have
- Include instructions on how to use the product (if it isn't obvious)
- Define editing requirements (e.g., display brand logo within first 5 secs)
Content Examples: