B2C Master Strategy Examples:
B2B Master Strategy Examples:
| Inputs | |
|---|---|
| Define Your Market | |
| Market Category ⭐ | Growth teams at early-stage software startups |
| Specific Segment ⭐ | |
| Total potential customer size ⭐ | |
| Willingness to pay (WTP) ⭐ | |
| Buyer vs user? | |
| Core Problem ⭐ | |
| Motivations ⭐ | |
| Values & beliefs | |
| Where do they spend time? ⭐ | |
| Who do they trust? | |
| Problem aware? Solution Aware? ⭐ | |
| Market shifts or macro trends affecting your space | |
| Timing or seasonal factors | |
| Competitors & alternatives (+ satisfaction) | |
| 🚦**MARKET “SCORE”**🚦 |
Count High Confidence answers
< 7 = 🔴; 7-10 = 🟡; > 11 = 🟢 | INPUT MARKET SCORE: | | Define Your Product | | | Product Summary (“One-liner”) ⭐ | | | Job-to-be-done (“When ___, I want to ___, so I can ___.”) ⭐ | | | Problems it solves ⭐ | | | Outcomes/value created ⭐ | | | Core capabilities (”how it works”) ⭐ | | | Differentiator ⭐ | | | Ease of explanation/understanding | | | Time to first value (TTFV) ⭐ | | | Natural usage frequency | | | Inherently shareable/social? | | | Visually appealing? | | | Content/artifacts created via usage? | | | More value with more users? | | | 🚦**PRODUCT “SCORE”**🚦
Count High Confidence answers
< 6 = 🔴; 6-9 = 🟡; > 10 = 🟢 | INPUT PRODUCT SCORE: | | Define Your Brand | | | Brand Innovation | | | Brand story ⭐ | | | Brand personality ⭐ | | | Brand risks & guardrails ⭐ | | | Primary promise | | | Proof of promise | | | Context of encounter | | | 🚦**BRAND “SCORE”**🚦
Count High Confidence answers
< 4 = 🔴; 4-5 = 🟡; > 5 = 🟢 | INPUT BRAND SCORE: | | Define Your Model | | | Model innovation | | | What do you charge for? | | | How do you charge? | | | How much do you charge? | | | Gross margin (%) | | | Expansion levers | | | Pricing policies (discounts, guarantees) | | | 🚦**MODEL “SCORE”**🚦
Count High Confidence answers
< 4 = 🔴; 4-5 = 🟡; > 5 = 🟢 | INPUT MODEL SCORE: |
| Alignment Notes | |
|---|---|
| F5 Alignment Pairs | |
| Market-Product | |
| Market-Brand | |
| Market-Model | |
| Product-Brand | |
| Product-Model | |
| Brand-Model | |
| TOP 3 ALIGNMENT RISKS | |
| Highest Priority Risk | |
| Second Priority Risk | |
| Third Priority Risk |
| Inputs: Catalysts you have today | Inputs: Catalysts you could engineer over time | How could the catalyst be unlocked? | |
|---|---|---|---|
| Growth Catalysts | |||
| Market Catalysts | |||
| Product Catalysts | |||
| Model Catalysts | |||
| Channel Catalysts | |||
| Brand Catalysts | |||
| Company Catalysts |
| Inputs | |
|---|---|
| Goals | |
| Primary Learning Goal | |
| Primary Financial Goal: Short term | |
| Primary Financial Goal: Long game | |
| Personal Goals | |
| Constraints | |
| Resourcing Constraints | |
| Regulatory + Legal Constraints | |
| Brand Constraints | |
| Timing Constraints | |
| Audience Constraints | |
| Other | |
| Unit Economics | |
| Estimated/Actual ARPU | |
| Margin-adjusted ARPU | |
| Payback Period | |
| Target CAC | |
| Budget |
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