Master Strategy Project

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How to Use the Foundational Five Confidence Scoring

What the stars (⭐) mean: The starred fields are the most critical questions in each section - the ones that have the biggest impact on your growth strategy. If you can only answer a few questions with high confidence, start with the starred ones.

What the 🚦 scores are for: The red/yellow/green scoring system helps you diagnose where your foundation is weakest so you know what to research or clarify before building your growth strategy.

Think of it like a pre-flight checklist:

🟢 Green = You have a solid foundation in this area - you can build growth strategy on top of this
🟡 Yellow = You have gaps in your understanding - you might be making assumptions that could break your strategy later
🔴 Red = Major blind spots - building a growth strategy on top of this foundation is risky. Stop and do more customer research, competitive analysis, or product validation first.

How to calculate your scores: For each section (Market, Product, Brand, Model), count how many questions you can answer with high confidence - meaning you have data, research, or strong evidence (not just guesses or assumptions).

Then use the thresholds shown:

Market: < 7 high-confidence answers = 🔴; 7-10 = 🟡; > 11 = 🟢
Product: < 6 high-confidence answers = 🔴; 6-9 = 🟡; > 10 = 🟢
Brand: < 4 high-confidence answers = 🔴; 4-5 = 🟡; > 5 = 🟢
Model: < 4 high-confidence answers = 🔴; 4-5 = 🟡; > 5 = 🟢 </aside>

The Foundational Five

	Inputs
Define Your Market
Market Category ⭐	Growth teams at early-stage software startups
Specific Segment ⭐
Total potential customer size ⭐
Willingness to pay (WTP) ⭐
Buyer vs user?
Core Problem ⭐
Motivations ⭐
Values & beliefs
Where do they spend time? ⭐
Who do they trust?
Problem aware? Solution Aware? ⭐
Market shifts or macro trends affecting your space
Timing or seasonal factors
Competitors & alternatives (+ satisfaction)
🚦MARKET “SCORE”🚦

Count High Confidence answers
< 7 = 🔴; 7-10 = 🟡; > 11 = 🟢 | INPUT MARKET SCORE: | | Define Your Product | | | Product Summary (“One-liner”) ⭐ | | | Job-to-be-done (“When ___, I want to ___, so I can ___.”) ⭐ | | | Problems it solves ⭐ | | | Outcomes/value created ⭐ | | | Core capabilities (”how it works”) ⭐ | | | Differentiator ⭐ | | | Ease of explanation/understanding | | | Time to first value (TTFV) ⭐ | | | Natural usage frequency | | | Inherently shareable/social? | | | Visually appealing? | | | Content/artifacts created via usage? | | | More value with more users? | | | 🚦**PRODUCT “SCORE”**🚦
Count High Confidence answers
< 6 = 🔴; 6-9 = 🟡; > 10 = 🟢 | INPUT PRODUCT SCORE: | | Define Your Brand | | | Brand Innovation | | | Brand story ⭐ | | | Brand personality ⭐ | | | Brand risks & guardrails ⭐ | | | Primary promise | | | Proof of promise | | | Context of encounter | | | 🚦**BRAND “SCORE”**🚦
Count High Confidence answers
< 4 = 🔴; 4-5 = 🟡; > 5 = 🟢 | INPUT BRAND SCORE: | | Define Your Model | | | Model innovation | | | What do you charge for? | | | How do you charge? | | | How much do you charge? | | | Gross margin (%) | | | Expansion levers | | | Pricing policies (discounts, guarantees) | | | 🚦**MODEL “SCORE”**🚦
Count High Confidence answers
< 4 = 🔴; 4-5 = 🟡; > 5 = 🟢 | INPUT MODEL SCORE: |

Foundational Five: Alignment Check

	Alignment Notes
F5 Alignment Pairs
Market-Product
Market-Brand
Market-Model
Product-Brand
Product-Model
Brand-Model
TOP 3 ALIGNMENT RISKS
Highest Priority Risk
Second Priority Risk
Third Priority Risk

Growth Catalysts

	Inputs: Catalysts you have today	Inputs: Catalysts you could engineer over time	How could the catalyst be unlocked?
Growth Catalysts
Market Catalysts
Product Catalysts
Model Catalysts
Channel Catalysts
Brand Catalysts
Company Catalysts

Growth Guardrails

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Growth Motions

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Growth Strategy