Goal

Players deposit £20.

Current First-Time User (FTU) Experience

1. Landing page
2. Intermediate “App Link” page
3. App store
4. Home screen
5. “Outscore your opponents” modal
6. “Current match” modal
7. “Here is how you score points” modal
8. “Build your lineup” screen
9. “Pick X (forward, mid, etc.)” screen
10. Invite your friends page
11. “Create an account” page
12. Signup page
13. Deposit page
14. Paypal flow

Recommended New FTU Experience

A lot of the bullet points below are high-level recommendations. With more time, we can actually mock up more screens in detail.

The biggest problem with the current flow is that users don’t understand why they’re taken to each screen, and how the screen fits into the overall gameplay. We’ll change the order of screens and add supporting copy to make this clearer.