<aside> 💡
This worksheet is a small taste of the positioning work we teach inside our Story System framework.
It’s enough to help you shift your positioning today, but it’s only one part of the bigger process we use with fast-growing teams.
If you want to build a complete messaging engine (the kind that sharpens your positioning, aligns your team, and makes every channel perform better), that’s what the Story System was designed for.
You can learn it step-by-step inside the Growth Program.
</aside>
What problem does your category assume everyone cares about?
This is the surface-level problem prospects already expect someone like you to talk about.
Example:
“Teams need better communication.”
Your answer:
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What tension, frustration, or pressure sits underneath the obvious problem?
This is the part the category ignores (the part people actually feel day-to-day.)
Example:
“The issue isn’t communication. It’s scattered context.”
Your answer:
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Why doesn’t the category’s solution actually solve that deeper problem?