Our Conduct a Basic SEO Audit reading walks you through Google Analytics. Follow the instructions in the reading and record your audit observations here.

Phase 1: Traffic Overview

1. Which channel drives the highest number of users?
2. What percentage of your total traffic comes from organic search?

Phase 2: Organic Traffic

1. What general trend does your organic traffic follow?
2. Are there any sudden dips or spikes in your weekly organic traffic?
3. What URLs drove the most new users?
4. Looking at the percentage of users going to each URL, how is organic search traffic generally distributed across your site?
5. What URLs drove the least new users?

Phase 3: User Behavior

1. What URLs have a high number of pages/session?
2. What URLs have a low number of pages/session?
3. What URLs have the highest average time on page?
4. What URLs have the lowest average time on page?
5. What URLs have a high exit percentage (above 50%)?
6. What URLs have a low CTR?

Phase 4: Keyword Performance

1. Which keywords generate the most impressions?
2. Which of these high-impression keywords have high CTRs?