The best subject lines are tailored to the specific person you're emailing (notice a theme? 🙂)
If you're looking to try a few more variations, here are some examples. We generally capitalize the first word and keep the rest of the subject lowercase to make it look more conversational. Keep subject lines short.
Examples:
Subject: [Personalized subject line]
Hey {First Name},
I stumbled upon your site recently and was impressed by your content. Can I ask how you're {{solving the problem we do}}? It looks like you're using {{old solutions}}?
I'm actually the founder of {{Company}}. Our {{product}} lets you {{benefit}}. I built {{Company}} to be reliable (and instantaneous to set up) after I realized {{the existing solution}} (like {{Competing App Name}}) could not be relied on to run my old businesses.
Unlike {{Competing App Name}}, {{Company}} runs alongside your site. Which means it {{benefit}}. This also means it installs instantly and integrates with Stripe, Mailchimp, and Zapier out-of-the-box.
Other creators like yourself, such as {{Famous Person 1}} and {{Famous Person 2}}, made the switch to {{Company}} recently.
Just like I help transition them over, I can personally take care of your migration from {{Competitor}}. I'll happily provide a concierge service to transfer your users and plans over — so you don't have to do anything. This is what I do for our top users.
Jack Russell | Founder | Fictitious Dog Chow | 333 Main St #100, Fremont, CA