Insights from Marketing Examined, Tactiq.io, Nat Eliason, and Demand Curve.

<aside> 🚨 Note: We update these cheatsheets each time we run the Un-ignorable Challenge. So you should bookmark this page—rather than duplicate it—so you always have the latest version available.

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<aside> 💡 Table of Contents

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📆 Posting Frequency Guidelines

TikTok recommends posting 1-4 times per day. But it’s important to test frequency with your audience. Keep an eye on how you’re performing and either decrease or increase posts based on what your audience wants.

🧠 Important Context about TikTok

TikTok serves content to viewers based on their interests—not which accounts they follow. It’s the only platform where it’s possible to rack up hundreds of thousands, even millions of views, with a new account and zero followers.

⭐ Generating Content Ideas

1. Follow leaders in your niche (aka your Attention Masters). Create an inspiration bank by following at least 10 accounts in your niche with large followings. Use what they create as inspiration for your own audience.
   • Say one of them posts a video on their journaling techniques and you also journal. You can use that as inspiration to share how you journal yourself. This isn’t an invitation to steal; you’re taking the topic and using it as an opportunity to share how you do it yourself.
2. Take a SEO-inspired approach to content ideation. Gen Z would rather search for how to do something on TikTok than Google. Why? Because on TikTok, you can get a 30-second video showing you exactly what to do. But on Google, you have to deal with a blog post written for SEO, where you might get the answer you’re looking for.
   • Use a tool like AnswerThePublic to find exactly what people are searching for around your topic. Plug in a few keywords specific to your niche. Select 5-10 questions people are searching. Use these questions to fuel the content you create.
   • Alternatively, look through the top 5-10 accounts in your niche and see what topics have done well. Then type those topics into the search bar—you’ll see variations appear below, just like Google’s related keywords. Also look at the search results’ “Others searched for” section for ideas.
3. Use your audience to create more content. Ask your audience to put their questions in the comments, then use those questions to create more content. This builds momentum and creates a flywheel effect.

🎬 Video Content & Editing