IDs

• Google Ads: AW-123456789
• Facebook: 123456789
• GA: G-XXXXXXX
• Pinterest: 123456789
• Quora: 123456789

Conversion Events

• Note: Bold event is the primary conversion event

Search

• Google Ads: Search
• Facebook: Search
• GA: search
  • search_term: {{search term}}
• Pinterest: search
• Quora: Search

View product

• Google Ads: View product
• Facebook: ViewContent
• GA: view_item
  • currency: {{currency}}
  • items: {{items}}
  • value: {{value}}
• Pinterest: pagevisit
• Quora: Generic