IDs

• Facebook:
• Google Ads:
• GA: G-XXXXXXXX

Conversion Events

• Note: Bold event is the primary conversion event

Search

• Facebook:
• Google Ads:
• GA: search
  • search_term:

View product page

• Facebook:
• Google Ads:
• GA: view_item
  • items:

Newsletter subscribe

• Facebook:
• Google Ads:
• GA: signup
  • method: newsletter

Add to cart

• Facebook: